A different starting point.
HubSpot brings sales, marketing, service, and commerce into a connected customer platform. It is worth considering when those shared customer journeys are the centre of your requirements.
Explore HubSpot’s offering ↗When your process goes beyond the pipeline.
Compare an established customer platform with a workspace you can shape around your own business tools.
Make the workspace yours.
You want to connect relationships to work that is specific to your business: an account-review desk, a site register, or a service onboarding tool.
Explore custom tools ↗THE PRACTICAL DIFFERENCES
What matters for your team?
Scroll sideways to compare both platforms.
| Consideration | HubSpot | Grovana |
|---|---|---|
| Starting point | A customer platform with dedicated products for sales, marketing, and service. | Customer relationships, custom business records, AI skills, and workflows in one adaptable workspace. |
| Your data model | Custom objects are available with qualifying Enterprise subscriptions. | Create objects, fields, and relationships for the things your business manages. |
| AI in the process | Breeze agents and AI capabilities across the platform; availability and credits depend on the product and plan. | Configure workspace agents and skills. Connect Claude, ChatGPT, and compatible agents through MCP. |
| What to price | The hubs, seats, onboarding, and AI usage needed for your complete process. | Confirm workspace scope, setup, integrations, AI usage, and pricing during a demo. |
Competitor information reviewed September 19, 2026. Plans and features can change. Grovana capabilities require the appropriate setup; scope and pricing are confirmed before you commit.
MORE THAN A CRM
The things you manage deserve a place of their own.
Build around clients, agreements, properties, projects, or the next idea your team brings forward. Connect those records to your views, workflows, and AI.
Explore the actual Grovana product
View full screen BRING THESE TO YOUR DEMO
Make the decision concrete.
Use the same business process to evaluate both options.
- 01Which teams need sales, marketing, or service features?
- 02Do your custom records require an Enterprise plan?
- 03What does the full workflow cost once seats, setup, and AI are included?
BUILD AROUND YOUR BUSINESSYour process.
Your process.
Your next app.
Bring the workflow you want to shape or the app you wish existed. Let’s build it on Grovana.
Book a demo